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ChargeItSpot Securely Connects Phone Charging Kiosks in Venues & Retail Stores

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CASE STUDY CHARGEITSPOT ©Cradlepoint. All Rights Reserved. | +1.855.813.3385 | cradlepoint.com 2 Customer Profile Philadelphia-based ChargeItSpot saves consumers from their constantly dying phones with free and secure phone charging stations. ChargeItSpot's customizable kiosks are located in retail stores, malls, casinos, hospitals, and arenas. Specific clients include Neiman Marcus, Nordstrom, Under Armour, Uniqlo, Westfield Malls, Caesars Entertainment, Dell, and dozens of other customer-centric brands. Businesses use ChargeItSpot as an out-of-home branding platform to win consumer affinity and increase brand awareness. Brands become heroes while collecting key consumer insights such as opt-in email addresses, mobile numbers, and survey responses. In retail stores in particular, a study conducted by GfK showed ChargeItSpot users shop for twice as long, convert at a higher rate, and ultimately spend more dollars at the register. Business Needs When ChargeItSpot prepared to launch its innovative phone charging kiosks, the team knew that two of its biggest hurdles would be connectivity and security. The kiosks required wireless WAN, as they must be able to be moved at any moment. Further, the large brands interested in installing ChargeItSpot kiosks were wary of potential data breaches, particularly in light of significant incidents that some large companies have experienced in recent years. With retailers not wanting ChargeItSpot to tie into their store networks, the company knew it needed LTE for connectivity, noting the mobility, flexibility, and speed it provides. For kiosk deployments in NFL stadiums, ChargeItSpot faced the unique challenge of environments that accommodate just 300 to 400 employees on weekdays, but as many as 90,000 people for a game or concert. Such a sizable jump can greatly strain bandwidth, causing painfully slow speeds. Solution After hearing about Cradlepoint from manufacturers, service providers, engineers, and other kiosk companies, ChargeItSpot selected Cradlepoint's NetCloud Service for IoT. The service includes edge computing, SD-Perimeter technology for device-to-cloud security, and cloud configuration and troubleshooting, all delivered via an IoT router with embedded LTE, 24x7 support, and a limited lifetime warranty. Ultimately we wanted a product that is proven in the industry, and that is durable, secure, and will just last. Cradlepoint has that reputation." Robert Kay, Senior Vice President of Operations, ChargeItSpot

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