Footmarks + Cradlepoint: Personalized and Enhanced Shopping Experiences

January 21, 2021

A Localized In-Store Engagement Solution for Branch Retail

Leading retail brands are engaging with their customers at the moment purchasing decisions are made — delivering targeted marketing content in-store via innovative networking technologies like Bluetooth. However, building the necessary wireless infrastructure to enable this method of delivery can present a sizable operational and technical hurdle, especially for consumer-packaged goods (CPG), retailers, and quick service restaurants (QSRs). While enhanced messaging is usually served to shoppers and customers on personal devices and branded marketing displays, without purpose-built networking solutions and seamless execution, opportunities to communicate with
customers at the point of purchase equates to lost revenue.

Footmarks SmartConnect® platform operates seamlessly across the Cradlepoint E300 and E3000 Series with Bluetooth capability, allowing businesses to engage with customers across a large physical network of beacons without requiring a dedicated network and separate management for Bluetooth.

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