Kiana + Cradlepoint: Proximity Marketing for Customer Engagement

March 12, 2021

Turnkey service delivers customer insights and drives campaigns for branch retail

Businesses and retailers are increasingly looking for new ways to communicate with customers in real time — from front door to checkout and across all areas of the store. Serving timely proximity-based marketing can be challenging indoors, and especially so for locations with outdoor areas like gas stations, amusement parks, quick serve restaurants, resorts, home improvement stores, and car dealerships. Some have released apps with offers for regular customers, but these apps are generally targeted to in-store shoppers.

Businesses can now deploy Bluetooth capabilities to existing infrastructure through Cradlepoint LTE routers, gaining the ability to broadcast notifications and offers to customers in real time throughout a defined area. Using the Kiana campaign engine, a business can preload offers — targeted to specific locations, regions, user profiles, or audiences — based on information collected at the time of app registration. Campaigns can be configured in advance to push out on a specific date or time. Finally, campaign success metrics are captured and available for analysis on demand.

Learn more at cradlepoint.com/iot-in-stores-and-offices

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